1. TELKOMSEL “Begitu Dekat Begitu Nyata” It means no matter where we are, how far it is, we can still keep in touch with our family, right ? Well, obviously the quality of the signal is excellent, we admit that. So maybe if we’re in the middle of a forest, we still can communicate with our family if it is possible. But …. 1st Telkomsel is not an inexpensive kind of provider. Usually the businessman or a worker who use this provider. We barely see a student use Telkomsel, usually most of them use another provider which is cheaper. So, not all the people use it. 2nd If the signal go worse, usually it drives me mad. Because sometimes it takes 2 or 3 days to fix the problem with the signal it self. But it’s not always anyway. The conclusion is….. The jingle and the reality is not really fit each other.
2. XL “XLalu Lebih Baik” It means this provider is trying to develop to be better, from the signal side and service. The calling cost and the text cost is free, but it’s only in their community and in the new card, it’s no longer provided in the old card. And sometimes, in some areas, we don’t get the signal. The other weakness is the old card user can’t enjoy the new facilities in the new card. According to us, XL develops to be better than before. So, the jingle itself fits each other.
3. Nokia “Connecting People” Nokia is famous brand until now,especially in Indonesia. So, the quality is proved. Nokia has many types and provides so many complete features. The user becomes easier to interact with other people. The conclusion is what is mentioned in nokia’s jingle is proved because most of people in Indonesia use Nokia.
4. Axis “Baik Ya….” Axis card is usually used in teenage, because of there cheap cost. Besides it fits their pocket money. But the signal is weak. It’s got the high signal in some areas, not all. And sometimes, the text message is pending and it’s quite difficult to make a call. And this is the strengths and the weakness of Axis card. The strengths are : the text cost is cheap. And if we call the same provider, it’s free. The weaknesses are : low signal, if we want to access the internet. It needs so long. So, we conclude that axis is good enough and yeah .. Axis baik yah .
5. Smartfren “I Hate Slow” It means that Smartfren isn’t slow or it’s fast to access the Internet. But the reality is according to the user, Smartfren is like the common provider, it’s even slow. Maybe it depends on the place as well, because it needs signal too. So, the conclusion is the jingle and the reality isn’t same. Smartfren isn’t as fast as it says.
6. Telkom “The Word in Your Hand” Telkom is the first provider in Indonesia and now Telkom enteres the global era with new portofolio of Telecommunication, information, media, and edutainment (T.I.M.E) So Telkom can bring you to the global era and life becomes easier and it feels like the word in your hand. The strengths of Telkom are : 1st Use home telephone, there is no trouble signal, 2nd To call through countries, we just push 007+code area+number 3rd For business, you can do Telecomference with all of your partners in the same time, 4th and for handphone, Telkom has created Flexi.
7. Flexi “Bukan Telepon Biasa” It means it’s not same as the common provider. The strengths are : If we want to call to the same provider it’s free, and if we call around Indonesia it costs use IDR 49/min. for texting, it costs us for IDR 75. We do Telecomference to 200 numbers and we can send text to 1000 numbers in the same time through PC Internet. It’s more efficient and easy to used. The conclusion is the jingle is honest about the product, but the user is not as many as other providers. And usually the user is adult.
8. SAMSUNG “Next It’s What ?” The concept behind the campaign is to communicate Samsung’s continous effort of bringing the “Next” in technology for end comsumers to give the best to cunsumers. And many people use Samsung cellphone because it’s various shapes and fonts.
9. FREN “Tak Ada Repot.” It means it doesn’t need many requirements to call to other providers. So if you use Fren, it won’t make you difficult.
10. IM3 "Nonstop Gratis, Gratis Gak Abis - Abis" It means, it's free to call and send messages to same and other provider. This card is usually in teenage, because of there cheap cost and fits their pocket money and the signal is strong. But there are many requirements to enjoy "nonstop gratis, gratis gak abis - abis".
